recent posts

Marketing to Baby Boomers

by Shopper Approved | July 27, 2017

Welcomed into the world  because of celebrations of the end of WWII and the Great Depression, baby boomers made up 40% of the population by 1964.   It’s not nearly…

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How to Stay Productive When You’re Feeling Burned Out

by Shopper Approved | July 25, 2017

For entrepreneurs, employees, executives, burn-out is a possibility. I recently had a discussion with a peer who has an aversion to the phrase “Work smarter, not harder”. His response: why…

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Leadership Styles: Why Micromanaging Fails

by Shopper Approved | July 20, 2017

Micromanaging is a management style where the leader watches and critiques every minute task an employee performs, and is a very controlling method of leading. While leaders that follow this…

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5 Best Practices for a Business Blog

by Shopper Approved | July 18, 2017

Blogging isn’t as easy as it sounds. You can’t just sit down, write content, put it on your blog and hope it explodes. It takes networking, interactions, and strategy to…

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