recent posts

Why is Consumer-Generated Content Important?

by Shopper Approved | September 14, 2017

Consumer-generated content is exactly what it sounds like – content that is created about a brand or product by consumers that have experience with that product or company.   This…

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Why Online Marketplaces are Beating Out Other Online Retailers

by Shopper Approved | August 1, 2017

97% of online shoppers shop from online marketplaces like OverStock, Amazon, or Jet.com. There are a number of reasons that these marketplaces are so appealing to online shoppers.   You…

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Marketing to Baby Boomers

by Shopper Approved | July 27, 2017

Welcomed into the world  because of celebrations of the end of WWII and the Great Depression, baby boomers made up 40% of the population by 1964.   It’s not nearly…

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How to Promote Your New Product

by Shopper Approved | July 6, 2017

Whether you’re a new or established business, it’s good to know some easy, effective ways to promote your new products. The best part? You don’t have to wait for your…

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