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Personalizing the Customer Experience Using Big Data

by Shopper Approved | March 27, 2018

Data is the key to personalizing the customer experience. By monitoring real-time and historical behavior of website visitors, you can target them with content relevant to them specifically! And many…

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Three Questions You Need to Ask Your Customers (And How to Use that Data)

by Shopper Approved | March 13, 2018

What Questions Should You Be Asking Your Customers?   There are some key questions you should ask your customers that give great insight into their satisfaction with your company. In…

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New Age of Advertising: How to Stay Relevant

by Shopper Approved | March 6, 2018

Advertising has changed drastically over the last century. The most significant change is the transition to digital marketing, and the way consumers interact with ads (avoiding them).  This forces marketers…

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Why is Marketing Important in E-Commerce?

by Shopper Approved | February 27, 2018

It seems obvious that marketing is important in e-commerce, right? A surprising number of business owners (especially small businesses) overlook the importance of marketing, and they’re missing out on the…

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