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Why is Consumer-Generated Content Important?

by Shopper Approved | September 14, 2017

Consumer-generated content is exactly what it sounds like – content that is created about a brand or product by consumers that have experience with that product or company.   This…

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The Purpose of Social Media in Business

by Shopper Approved | August 10, 2017

If you’re a business without a social media presence, you’re already a little behind. Having a social media presence has become a normal part of business. Below, we’ve outlined the…

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The Number of Product Reviews Matters As Much As the Star-Rating

by Shopper Approved | August 8, 2017

Consumers look to reviews before making a purchase, especially when shopping online. The credibility of these reviews is crucial to a company and product’s integrity. While star-rating is a key…

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Where Should I Display Reviews on my Business?

by Shopper Approved | August 3, 2017

Because reviews play such a crucial part in the purchasing process now, making them easily accessible to potential customers online has become vital. Keeping your reviews in only one place…

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