recent posts

What are Product Listing Ads (PLA’s)?

by Shopper Approved | February 9, 2017

Product Listing Ads (PLAs) are a common advertising strategy for e-commerce players. If you’ve ever done a Google Search for a product, paid ads (usually websites) are listed at the…

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The Importance of Social Media (and Targeting Each Generation) [Infographic]

by Shopper Approved | February 3, 2017

Social media has become the primary way to share and consume content. It gives us insight into current events, local, national, or worldwide. It informs us of new trends in…

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New Law Added to Consumer Review Fairness Act

by Shopper Approved | January 31, 2017

Posted a negative Yelp review recently? Don’t fear retaliation from the business. Congress passed a law at the end of 2016 to protect consumer’s negative reviews. The law also protects…

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A Unique Approach to Video Marketing: Video Testimonials

by Shopper Approved | January 26, 2017

Did you know that as Google crawls the web in search of content, it prefers websites that have a video on the home page? If you’re the owner or an…

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