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Don’t Be a Blockbuster – Leading the Market

by Shopper Approved | December 5, 2016

Once upon a time, in October of 1985 to be exact, in Dallas, TX, a small video rental store opened its doors, and immediately saw booming business. For years, this…

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The Dark Side of Incentivized Reviews

by Shopper Approved | December 5, 2016

In 2016, Amazon created big waves when they made an official announcement, effectively banning the use of incentivized ratings and reviews on their marketplace. This announcement affected a huge number…

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