recent posts

Should It be a Meeting or an Email?

by Shopper Approved | September 19, 2017

It’s a question that I don’t think is asked frequently enough. We’re all busy people – trying to balance work, family, extra-curriculars, maybe school too. It’s frustrating when our mojo…

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Why is Consumer-Generated Content Important?

by Shopper Approved | September 14, 2017

Consumer-generated content is exactly what it sounds like – content that is created about a brand or product by consumers that have experience with that product or company.   This…

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Personalizing the Customer Experience Using Big Data

by Shopper Approved | September 12, 2017

Data is the key to personalizing the customer experience. By monitoring real-time and historical behavior of website visitors, you can target them with content relevant to them specifically! And many…

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Should You Offer Free Shipping to Your Customers?

by Shopper Approved | September 7, 2017

To ship or not to ship free. Free shipping is appealing to many customers in this convenience-driven era. In fact, free shipping is the number 1 influencer for 9 out…

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