Customer rating is extremely important for the success of your online business. The question is, which rating and review system will help your business the most?

Out of the top two customer review systems, Ratepoint and Shopper Approved, which one is better? They are both great companies, offering exceptional services. Let’s review all the facts about them and see if we can determine the best customer rating and review system.

First off, let’s do a background check. Shopper Approved and Ratepoint both have online security expertise. The founders of Geotrust, an SSL company, created Ratepoint. The creators of Trust Guard, a PCI Security Scanning company, produced Shopper Approved. They both have flawless reputations for online security.

Next, both Shopper Approved and Ratepoint focus their attention on customer experience reviews, which is one of the best-known ways to maintain customer satisfaction. Both companies offer trusting security seals, and great widgets that allow you to effectively display any reviews.

Now, let’s review some of their differences.
• Crucial Criteria:
o With Ratepoint, customers are rated only from one factor.
o Shopper Approved uses 7 different criteria to rate customers, including Overall Satisfaction, Recommend to a friend, Price Satisfaction, Likelihood to Buy Again, Service or Product Satisfaction, Delivery Satisfaction and Customer Service.

• Cost of Service:
o Shopper Approved offers the lowest prices in the industry! Their premium service for unlimited ratings is $29.95 a month, although they do offer a 50 day free trial. They also offer 50% off the first year of services.
o Ratepoint has free initial ratings. The monthly fees with Ratepoint increase overtime as the size of lists grow. My uncle used Ratepoint. Because of the large size of his list, at one point he was paying $560.00 per month for their services.

• Online Seals:
o Ratepoint’s seals are very professional in appearance. The seals are generic, in that they offer no connection on the seal between them and the company using their service.
o Shopper Approved seals are also very professional in appearance. They offer custom made seals with the website’s name boldly displayed. This gives online consumers instant brand name recognition, relieving doubts of authenticity.

• Accurate Reviews:
o Shopper Approved allows businesses to put their best foot forward, highlighting the most complementary reviews and customer feedback.
o Ratepoint does not offer a choice of which reviews to display on the website. It simply places them all, complementary or not, in chronological order.

• Consumer Recognition:
o The name Ratepoint might not give online consumers a clear message as to the service they provide, which could potentially negate some of their effectiveness.
o The name Shopper Approved tells first-time visitors to a site that another online “shopper” has been to the website and has “approved” of the product or service provided.

Business owners should carefully consider all the above information in order to make an informed decision. Customer survey software provided by both Shopper Approved and Ratepoint does increase online conversion rates significantly.

For more info visit http://www.shopperapproved.com/ratepoint.php