How to Increase Online Sales in 3 Steps

by Scott Brandley | September 25, 2020

Every company hopes that a new website or eCommerce store will seriously boost their sales. But unfortunately, that isn’t always the case. Even though 69% of American consumers shop online, it can be hard to attract your target audience to your website. Fortunately, Shopper Approved is here to help you learn how to increase online sales.

Whether you’re struggling financially or just looking to grow your business, everyone can benefit from better sales. And you can improve your sales performance with these three digital marketing tips:

  • Get More Positive Reviews
  • Improve Your SEO
  • Start Running Google Ads


1. Get More Reviews

Getting more reviews in more places is critical to your online success. Here are four reasons why getting more reviews is beneficial for your brand perception and sales.

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  •  More Credibility
    • A study found that customers are more likely to order a product that has more reviews, even if it has the same average rating as their competitors. So, if you accumulate and display more reviews, you will have a better chance of attracting customers and influencing them to buy your products.
  • More Accurate Ratings
    • On many review sites, anyone can leave a review without verifying their purchase. That means your products can be marred with fake, overly negative reviews. More genuine reviews from real customers can help drown out the fakes.
  • More Recent Reviews
  • More User-Generated Content
    • Positive customer reviews are essentially a form of free advertising, supplying your brand with user-generated content. These satisfied customers are telling your potential patrons why they should purchase your product or service and how impressed they were with your company. And people are much more likely to listen to their “peers” than they are to a corporation.


How to Get More Reviews

Have the benefits convinced you? It’s one thing to want to get more customer reviews and quite another matter to actually get them. Keep reading for our best advice.


Ask Your Customers

One of the most effective ways to get more reviews is to simply ask your customers. Provided that you gave them a good experience, your customers are likely to share it. You can ask your customers to leave a review through email, text, or any other way you communicate.

It’s also a good idea to follow up with customers who haven’t reviewed your products. Reminding them semi-frequently (every two months) can remind customers to leave their thoughts. You can also give them step-by-step instructions on how to leave a review to make the review process seem less daunting.


Respond to Reviews

Actively engaging with customers when they leave a review, whether positive or negative, shows customers that you care about their feedback. Your response can be a simple thank you for complimentary reviews. 

For negative reviews, you’ll need to perform some excellent customer service to find out what went wrong with their experience and how you can help solve their issue. If you show that you care about customer satisfaction, more people will be enticed to purchase your product.


Offer Incentives

This is for those customers who need that extra push. You can offer a 10% coupon code or $20 off their next purchase if they leave a review. You can’t demand the review be positive, just an honest portrayal of their experience. To really get them to leave a review, add some urgency to the offer by giving it an expiration date.


2. Improve Your SEO

Search engine optimization (SEO) means targeting certain keywords and terms to improve your ranking on search engines, making your website more visible to your target audience. This is crucial for improving online sales; if you don’t have solid SEO tactics, your customers may never learn about your business in the first place. SEO will help increase your brand’s reach, which can lead to more customers finding and buying your products.

Use SEO tactics to optimize your individual webpages. This includes your homepage, landing pages, and any content you produce, like blogs or video transcripts.


Keyword Research

First, you’ll need to determine what keywords and terms you should try to include on your website. They should be specific to the services you offer within your industry—and they need to be terms that people are searching for.

Tools like Google’s Keyword Planner or SEMrush are highly useful to find well-trafficked keywords that are relevant to your business. Use them to make a list of keywords you could potentially use.


Incorporating Keywords

Once you gather a good collection of keywords, it’s time to incorporate them into your webpage. Pick just one primary keyword to focus on per webpage. You can also choose a couple of related, supporting keywords you may add in as well. 

There are three places you should place your primary keyword:

    1. Meta-Title: The title of your search result. This lets searchers know what your article will be about.
    2. Meta-Description: A brief summary of the webpage. This can help searchers know if your content will answer their queries.
  • Body Copy: The content of your webpage. You’ll want to include your keyword once in the title of the webpage and at least once in the content.

How you implement the meta-data (meta-title and meta-description) will depend on your web hosting platform. 

By targeting the words your audience is searching for, you’ll be able to use search engines to drive traffic to your website. This will only help your brand become more recognizable and authoritative to your customers.


Google My Business

One more point regarding SEO: Although it’s more commonly used for local SEO, an updated Google My Business page is one incredibly easy and useful tool in your arsenal. Google My Business reviews help a lot, and it’s worth the time to set up and maintain your page.


3. Start Running Google Ads

SEO and organic reach are highly effective ways to find your target market. Google Ads helps add to your results when combined with SEO. Here are some benefits of Google Ads and paid search that you can’t get with SEO alone:

  • Specific Target Audiences: SEO doesn’t have specific targeting strategies. While different users will get different search results depending on their previous consumer behavior and a host of other variables, it’s not an exact science. Google Ads allows you to narrow your audience according to location, demographic, time of day, language, and device type. 
    • Faster Results: SEO is a long-term strategy; it generally takes four to six months for optimized content to start ranking. Google Ads lets you get results immediately. This helps get more conversions sooner, but it’s also an effective method to see if a keyword or audience is worth pursuing.
  • More Direct Attribution: It’s hard to directly attribute growth to specific SEO practices because of the numerous variables that could be affecting your increasing/decreasing rankings. Google Ads provides metrics that let you see which strategies work so you can prioritize the ones that drive sales.

Get More Reviews to Increase Online Sales

At Shopper Approved, we improve our client’s sales numbers and brand image through reputation management and curated online reviews. We’ll help your reviews shine as a light to attract your target audience. Contact us today to find out how to increase online sales by getting more positive reviews.

Scott Brandley
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