Improve Your Sales With More 5-Star Reviews in More Places.
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Every company hopes that a new website or eCommerce store will seriously boost their sales. But unfortunately, that isn’t always the case. Even though 69% of American consumers shop online, it can be hard to attract your target audience to your website. Fortunately, Shopper Approved is here to help you learn how to increase online sales.
Whether you’re struggling financially or just looking to grow your business, everyone can benefit from better sales. And you can improve your sales performance with these three digital marketing tips:
Getting more reviews in more places is critical to your online success. Here are four reasons why getting more reviews is beneficial for your brand perception and sales.
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Have the benefits convinced you? It’s one thing to want to get more customer reviews and quite another matter to actually get them. Keep reading for our best advice.
One of the most effective ways to get more reviews is to simply ask your customers. Provided that you gave them a good experience, your customers are likely to share it. You can ask your customers to leave a review through email, text, or any other way you communicate.
It’s also a good idea to follow up with customers who haven’t reviewed your products. Reminding them semi-frequently (every two months) can remind customers to leave their thoughts. You can also give them step-by-step instructions on how to leave a review to make the review process seem less daunting.
Actively engaging with customers when they leave a review, whether positive or negative, shows customers that you care about their feedback. Your response can be a simple thank you for complimentary reviews.
For negative reviews, you’ll need to perform some excellent customer service to find out what went wrong with their experience and how you can help solve their issue. If you show that you care about customer satisfaction, more people will be enticed to purchase your product.
This is for those customers who need that extra push. You can offer a 10% coupon code or $20 off their next purchase if they leave a review. You can’t demand the review be positive, just an honest portrayal of their experience. To really get them to leave a review, add some urgency to the offer by giving it an expiration date.
Search engine optimization (SEO) means targeting certain keywords and terms to improve your ranking on search engines, making your website more visible to your target audience. This is crucial for improving online sales; if you don’t have solid SEO tactics, your customers may never learn about your business in the first place. SEO will help increase your brand’s reach, which can lead to more customers finding and buying your products.
Use SEO tactics to optimize your individual webpages. This includes your homepage, landing pages, and any content you produce, like blogs or video transcripts.
First, you’ll need to determine what keywords and terms you should try to include on your website. They should be specific to the services you offer within your industry—and they need to be terms that people are searching for.
Once you gather a good collection of keywords, it’s time to incorporate them into your webpage. Pick just one primary keyword to focus on per webpage. You can also choose a couple of related, supporting keywords you may add in as well.
There are three places you should place your primary keyword:
How you implement the meta-data (meta-title and meta-description) will depend on your web hosting platform.
By targeting the words your audience is searching for, you’ll be able to use search engines to drive traffic to your website. This will only help your brand become more recognizable and authoritative to your customers.
One more point regarding SEO: Although it’s more commonly used for local SEO, an updated Google My Business page is one incredibly easy and useful tool in your arsenal. Google My Business reviews help a lot, and it’s worth the time to set up and maintain your page.
SEO and organic reach are highly effective ways to find your target market. Google Ads helps add to your results when combined with SEO. Here are some benefits of Google Ads and paid search that you can’t get with SEO alone:
At Shopper Approved, we improve our client’s sales numbers and brand image through reputation management and curated online reviews. We’ll help your reviews shine as a light to attract your target audience. Contact us today to find out how to increase online sales by getting more positive reviews.