recent posts

Responding to Reviews: Why, When, and How

by DJ Sprague | December 27, 2019

Whether you pay attention to them or not, reviews are now a key element of your brand’s reputation and online success. Customers head to the internet to tell the world…

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The History and Evolution of Online Reviews

by DJ Sprague | December 20, 2019

Before the glorious invention of the internet, if we wanted to know about the quality or reputation of a business or product, we had to ask around in person. Hoping…

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Increase Online Visibility With Customer Reviews

by DJ Sprague | December 2, 2019

Getting found is a challenge for many businesses, especially in today’s digital age. Online visibility plays a major role in customer acquisition. When someone is looking for a product or…

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How to Increase Conversion Rate with 10 Effective Tactics

by DJ Sprague | November 25, 2019

In online marketing, the conversion rate is the percentage of total visitors to your website who complete a desired goal (a conversion). What counts as a conversion can be different…

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