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Three Questions You Need to Ask Your Customers (And How to Use that Data)

by Shopper Approved | March 13, 2018

What Questions Should You Be Asking Your Customers?   There are some key questions you should ask your customers that give great insight into their satisfaction with your company. In…

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New Age of Advertising: How to Stay Relevant

by Shopper Approved | March 6, 2018

Advertising has changed drastically over the last century. The most significant change is the transition to digital marketing, and the way consumers interact with ads (avoiding them).  This forces marketers…

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Why is Marketing Important in E-Commerce?

by Shopper Approved | February 27, 2018

It seems obvious that marketing is important in e-commerce, right? A surprising number of business owners (especially small businesses) overlook the importance of marketing, and they’re missing out on the…

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Don’t Forget to Write Off These Business Expenses for Tax Season

by Shopper Approved | February 20, 2018

As a business owner, it may be difficult to know exactly what expenses qualify to be written off at tax time. Surprisingly, the IRS doesn’t have a list of specific…

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