‘State of Ecommerce’ News Overview May 2017

by Shopper Approved | May 23, 2017

To keep our readers up-to-date on big industry news, we’ve compiled some of the top changes for the month of May.


Google Gets Rid of Google Trusted Stores Program

Were you part of the Google Trusted Stores Program? Don’t worry, your reviews have automatically been transferred to the new program: Google Customer Reviews. Google Customer Reviews replaces Google trusted stores, and with it comes a new icon that shows up in merchant’s footers.


The Shipping War Continues

Amazon and Walmart are in a shipping war. Walmart recently introduced free shipping on orders of $35 or more, reduced from the previous $50 and replacing its Shipping Pass program that was meant to compete with Amazon’s Prime membership. Amazon has lowered its free shipping for non-Prime members to orders of $25 or more. A $10 drop from its most recent offering. Going the other way, Target just raised its minimum order for free shipping to $35 from $25. Who will win the shipping war?


E-Commerce Continues to Grow

Total retail sales are down by 3.7% in Q1 2017 compared to the same time period last year. However, even with this decline, e-commerce has continued to grow. A 14.8% increase was reported in the U.S. for the first quarter of this year over Q1 of 2016. You can see the year-over-year growth of e-commerce over the last few years in the graph below. 


Ecommerce Growth Chart

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